The evolution of Telegram, which used to be a typical app for messaging, is truly remarkable. Businesses use it nowadays for marketing purposes because it boasts more than 900 million active users. The best part about Telegram is that it lets a brand connect directly with its target audience. Thus, it is not like X or Meta, which are known for their algorithm-heavy ecosystems.
Know that the landscape of Telegram advertising is one-of-a-kind. So, there’s a requirement for a solid combination of hyper-focused targeting and blockchain-specific payments. Every online business looking to scale must be aware of the key steps to conducting a successful Telegram ad campaign in 2026.
Selection of Ad Campaign Approaches
You have to choose between the three main methods of reaching Telegram users before you invest a single penny.
Sponsored messages that show up in public channels with more than 1,000 subscribers are available on the official Telegram Ads Platform. They are text-only, non-intrusive, and show up at the channel’s bottom.
Purchasing “shoutouts” or native postings by contacting channel administrators directly or via markets.
A growing trend in which advertisements are positioned within well-known “clicker games” or Telegram Mini Apps (TMAs), often enabling interactive and video features.
Use TON to Fund Your Account
The TON stands for The Open Network. This blockchain powers the official Telegram Ads platform. You will need a cryptocurrency wallet and Toncoin to pay for your Telegram advertising, unlike conventional platforms that accept credit cards. The 2026 environment permits significantly smaller starting budgets, frequently as low as 20 TON.
Learn the “160-Character” Rule
A brand’s creative freedom is constrained by design when using the official platform. There are no eye-catching autoplay videos or advertisements in the main feed since Telegram places a high priority on the user experience.
Internal Focus: A Telegram destination, such as a bot, a channel, or a Mini App, must be linked to by the main “Call to Action” button. To keep visitors within the ecosystem, sending them directly to an external website is typically prohibited on the official platform.
Target Your Audience
There are no “lookalike” audiences on Telegram, as it doesn’t monitor user activity. Rather, you aim by:
- You can select the specific channels where your advertisement will run.
- Selecting general categories such as “Health,” “Finance,” or “Gaming.”
- Limiting by language or nation.
Create Your “Landing Page”
Your landing page is your Telegram chatbot or channel because your advertisement needs to link to a Telegram entity. Make sure your past five posts are interesting and valuable to turn “clickers” into “subscribers.” Use a “Welcome Bot” to provide new users with a discount code or lead magnet right away.
Final Words
Aside from the ones mentioned above, it is essential to evaluate and iterate with every Telegram insight. Analyse the data Telegram provides as you start a campaign. It’s advisable to obtain complete assistance from MangoAds, one of the trusted Telegram ad platforms. Many brands are reaping benefits by partnering with it as it boasts expertise in running and managing fully automated advertising campaigns.
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