Judea “JuJu” Watkins, born on July 15, 2005, in Los Angeles, California, is a name that’s revolutionizing women’s basketball. As a college player for the USC Trojans in the Big Ten Conference, Watkins has quickly garnered attention for her outstanding performance on the court. Her remarkable achievements and lucrative endorsement deals have contributed significantly to her financial success. In this article, we’ll delve into juju watkins net worth and explore the journey that brought her to this pinnacle of fame.
JuJu Watkins Net Worth and Endorsements
As of 2024, juju watkins net worth is estimated to be between $1 million and $1.5 million. This impressive figure is largely attributed to her Name, Image, and Likeness (NIL) deals. In 2022, Watkins became the first female athlete represented by Klutch Sports Group. She soon signed a multi-year NIL deal with Nike, followed by endorsements from Gatorade, AT&T, Dove, Celsius, and several other major brands.
Watkins’ partnership with Nike is considered one of the most significant NIL deals in women’s basketball, and her endorsements with other companies further solidify her financial standing. Her growing net worth reflects her influence as an athlete and a role model.
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Sources of Income
NIL Deals:
Watkins has signed deals with top brands such as Nike, Gatorade, Dove, Celsius, and AT&T. Her partnership with Nike, in particular, is considered one of the largest NIL deals in women’s basketball, further boosting her net worth.
Sponsorships and Collaborations:
Watkins has also collaborated with major companies like NerdWallet, Ritz, and Wells Fargo, expanding her financial portfolio.
Basketball Career:
Her exceptional performances on the court and growing fame have significantly increased her market value, leading to additional opportunities in endorsements.
| Year | JuJu Watkins Net Worth (Estimated) | Major Deals |
|---|---|---|
| 2022 | $200,000 | Signed with Klutch Sports and Nike |
| 2023 | $600,000 | Endorsements with Gatorade, AT&T, and Dove |
| 2024 | $1–1.5 million | Multi-year deals with Nike, Celsius, and others |
Key NIL Deals
Nike:
One of the largest deals in women’s basketball, reflecting Watkins’ influence and marketability.
Gatorade:
A multi-year partnership with the global sports drink brand.
Dove and Celsius:
Collaborations that highlight her appeal beyond sports.
JuJu Watkins Net Worth is expected to rise as she continues to dominate on the court and expand her presence off it. With her blend of talent, charisma, and strategic partnerships, she is setting a new standard for women athletes in terms of financial success.
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Who is JuJu Watkins?
JuJu Watkins, born Judea Skies Watkins on July 15, 2005, is an American basketball prodigy known for her exceptional skills and accomplishments at a young age. She currently plays as a guard for the USC Trojans in the Big Ten Conference, where she has already made history in her freshman season. Widely regarded as one of the best young talents in women’s basketball, Watkins has become a household name for her record-breaking performances and leadership on the court.
| Attribute | Details |
|---|---|
| Full Name | Judea Skies “JuJu” Watkins |
| Date of Birth | July 15, 2005 |
| Age | 19 years old (as of 2024) |
| Birthplace | Los Angeles, California, USA |
| Nationality | American |
| Profession | Basketball Player |
| Current Team | USC Trojans (Big Ten Conference) |
| Position | Point Guard / Shooting Guard |
| Height | 6 ft 2 in (1.88 m) |
| Weight | Approx. 170 lbs (77 kg) |
| Education | – Windward School (High School) |
| – Sierra Canyon School (High School) | |
| – University of Southern California (USC) (College) | |
| JuJu Watkins Net Worth | Estimated $1–1.5 million |
| Major Achievements | – Gatorade National Player of the Year (2023) |
| – Naismith Prep Player of the Year (2023) | |
| – McDonald’s All-American Game MVP (2023) | |
| – Ann Meyers Drysdale Award (2024) | |
| – NCAA Division I Freshman Scoring Record (2024) | |
| Family | – Father: Robert Neal-Watkins |
| – Mother: Sari Watkins | |
| Social Media | Active on Instagram and Twitter |
| Residence | Los Angeles, California |
Family and Personal Life
JuJu Watkins comes from a family deeply rooted in basketball and community service. Her parents, Robert Neal-Watkins and Sari Watkins, both have athletic backgrounds. Her great-grandfather, Ted Watkins, was the founder of the Watts Labor Community Action Committee, highlighting her family’s commitment to making a positive impact.
While Watkins is primarily focused on her basketball career, her dedication to her family and community remains evident. Despite her rising fame, she maintains a relatively private personal life.
Early Life and High School Career
JuJu Watkins grew up in Los Angeles, where she discovered her passion for basketball at a young age. At just seven years old, she began playing in local park leagues, and her talent was evident early on. Watkins honed her skills under the guidance of Los Angeles Lakers assistant coach Phil Handy and took inspiration from WNBA star Arike Ogunbowale.
Her high school basketball career began at Windward School, where she quickly made a name for herself. As a freshman, Watkins averaged 21 points and nine rebounds per game, earning the Los Angeles Times Player of the Year title. Her sophomore year saw even greater success, with an average of 27 points and 12 rebounds per game. Watkins then transferred to Sierra Canyon School, where she solidified her legacy. By her senior year, she had led her team to multiple state titles, achieved national recognition, and was named Gatorade National Player of the Year.
College
Watkins joined the USC Trojans in 2023, where her college debut was nothing short of historic. Scoring 32 points in her first game against a top-ranked opponent, she set a freshman debut record. Over the season, Watkins continued to break records, including the NCAA Division I freshman scoring record and USC’s single-game scoring record. Her freshman year stats were astounding: 27.1 points, 7.3 rebounds, and 3.3 assists per game.
Her accomplishments earned her numerous accolades, including the Ann Meyers Drysdale Award and unanimous First-Team All-American honors. These achievements have not only elevated her basketball career but also boosted JuJu Watkins Net Worth through increased visibility and endorsement opportunities.
JuJu Watkins Net Worth and Career
JuJu Watkins’ basketball career has been a remarkable journey marked by excellence and groundbreaking achievements. Starting at Windward School, she quickly rose to prominence with her dominant performances, later transferring to Sierra Canyon School, where she led her team to state titles and earned accolades such as Gatorade National Player of the Year and Naismith Prep Player of the Year. In 2023, Watkins joined the USC Trojans, where her freshman season shattered records, including the NCAA Division I freshman scoring record and USC’s single-game scoring record. Her impact extends internationally, with MVP honors at the FIBA U16 Americas Championship and U17 World Cup. With a blend of talent, determination, and leadership, Watkins continues to set new standards in women’s basketball.
| Year | Team/Level | Achievements |
|---|---|---|
| 2019-2021 | Windward School | LA Times Player of the Year, SportsKid of the Year |
| 2021-2023 | Sierra Canyon School | Gatorade National Player of the Year, State Titles |
| 2023-Present | USC Trojans | Pac-12 Freshman of the Year, Ann Meyers Award |
| 2021 | Team USA | FIBA U16 Gold Medal, MVP |
| 2022 | Team USA | FIBA U17 Gold Medal, MVP |
Social Media Presence
JuJu Watkins leverages social media to connect with her fans and promote her brand partnerships. Her platforms, including Instagram and Twitter, are filled with highlights of her games, behind-the-scenes glimpses, and messages of inspiration. These channels not only enhance her public image but also contribute to JuJu Watkins Net Worth through sponsored posts and collaborations.
Relationship
JuJu Watkins, the USC basketball sensation, has maintained a private personal life, focusing primarily on her athletic career. However, her relationship status has been a topic of public interest, especially concerning her connection with fellow basketball player D.J. Wagner.
In 2023, during their high school years, Watkins and Wagner attended each other’s proms, sparking speculation about a potential romantic relationship. Watkins, a standout at Sierra Canyon School in California, and Wagner, a star at Camden High School in New Jersey, made cross-country trips to accompany each other to these events. Watkins shared that Wagner asked her to prom over FaceTime, and she described the experience as “really fun” and a refreshing break from their intense basketball schedules.
Where JuJu Watkins Has Lived
Watkins was born and raised in Los Angeles, California, a city that continues to play a pivotal role in her basketball journey. From training in local gyms to playing at the Galen Center for USC, Los Angeles remains at the heart of her story.
Frequently Asked Questions
What is JuJu Watkins Net Worth?
As of 2024, JuJu Watkins Net Worth is estimated to be between $1 million and $1.5 million, primarily from NIL deals with major brands like Nike and Gatorade.
Does JuJu Watkins have a boyfriend?
JuJu Watkins has not publicly confirmed any romantic relationships and is currently focused on her basketball career.
What awards has JuJu Watkins won?
JuJu Watkins has received numerous accolades, including the Gatorade National Player of the Year, Naismith Prep Player of the Year, and the Ann Meyers Drysdale Award.
Conclusion
JuJu Watkins’ journey from a young girl in Los Angeles to one of the most promising stars in women’s basketball is nothing short of extraordinary. Her dedication to the sport, combined with her natural talent and strong family support, has propelled her to the forefront of the basketball world. With her financial success growing alongside her athletic achievements, JuJu Watkins Net Worth is set to rise even further in the years to come. As she continues to make history, Watkins is inspiring a new generation of athletes and redefining what it means to be a star on and off the court.
