As one of the most prominent YouTube and influencer boxers, Olajide Olayinka Williams Olatunji is also known as KSI. In the years since he became a pro boxer, the British YouTube sensation has successfully diversified his income streams. A variety of business ventures and opportunities have given the YouTuber an enormous net worth as of 2023.
His YouTube channel, which he started in 2009, has generated millions of revenue since he recorded himself playing FIFA. There has been nothing less than astonishment regarding his online presence. The highly anticipated fight between this boxer and Tommy Fury is just around the corner, so let’s see how much growth he has experienced in the past few years. Is one of the biggest YouTubers worth a lot of money?
What Is KSI’s Net Worth?
In addition to being a YouTube personality, KSIOlajidebt is a video game commentator, comedian, and rapper who earns a net worth of $100 million. A top Internet personality in the world, KSI earns one of the highest salaries in the industry.
It was reported that he earned $25 million between September 2022 and September 2023. His videos have been viewed more than 8.6 billion times on YouTube, as of this writing. KSI, JJ Olatunji, and KSIClips are among his best-known YouTube channels. The Sidemen manage four YouTube channels, including Sidemen, MoreSidemen, SidemenReacts, and SidemenShorts, which have a combined subscriber count of 24 million.
He goes by the name KSIOlajidebt, which is an acronym of the gaming community KSI and his real name, Olajide, as well as the new British Telecom logo. Alex Oxlade-Chamberlain played FIFA with him and commented on it. He mostly plays FIFA games and makes comments on them.
It reached #7 on the UK R&B chart and #30 on the UK Singles Chart when KSI released the single “Lamborghini” in 2015. The artist’s studio albums include “Dissimulation” (2020) and “All Over the Place” (2021), and he has appeared on singles by Sway, BlacknWhite, and Yogi. A book called KSI: I Am a Bellend was published in 2015 in the United States under the title “I Am a Tool: How to Be a YouTube Kingpin and Dominate the Internet.”
The famous hatred between Logan Paul and KSI was evident at the pay-per-view boxing match between Logan Paul and KSI on August 25, 2018. The fight ended in a draw, and the rematch will take place at the Staples Center in Los Angeles on November 9, 2019.
Approximately 2.25 million people tuned into the first fight live, 1 million watched the pay-per-view, and another 1.2 million viewed the Twitch stream illegally. Approximately $13 million was generated through the PPV purchase of the fight by 1.3 million people. When you add up all the other sources, such as merchandise, it’s likely Logan and KSI earned around $2 million from the match. It was guaranteed to each of them that they would at least make $900,000 for the second fight.
Several million dollars likely topped their earnings during the second fight, which was broadcast on boxing channel DAZN USA. A previous fight between KSI and Joe Weller, with whom he was feuding, ended with KSI winning by technical knockout in the third round. The fight was live streamed on YouTube, where 1.6 million people watched, and within 24 hours, 21 million people viewed it.
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Prime Energy Drink
It is no secret that KSI’s net worth has been heavily influenced by its energy drink “Prime”. It may be unclear to some, but Logan Paul and KSI have been promoting Prime since its debut in January 2022. Unverified reports from Prime indicate that the drink generated $565 million in revenue during the 12-month period from December 2022 to December 2023.
What is the ownership of Prime between Logan Paul and KSI?
Not at all. Their role is to promote the brand, but they have equity in it. There is generally consensus that the two own either 20% together or 20% each. Congo Brands, a Louisville-based umbrella company, controls the remaining majority. The Congo talent agency is owned and operated by Max Clemons and Trey Steiger together.
Consider Logan and KSI each owning 20% of the brand. At the time of the Rockstar sale to Pepsi in 2020, Rockstar generated $800 million in revenue per year.
Therefore, Rockstar’s revenue was 5X its selling price. It has been estimated that Prime is worth $3 billion (5 times $600m) based on its revenue of $600 million a year. The paper stakes Logan and KSI own would be worth $600 million each if they each own 20% of the brand. Those who own a combined 20%, which is 10% each, will have $300 million each.
The above information is purely speculative since they don’t know how much equity they hold and the brand’s revenues are unverified. The stakes they own in a growing business are, however, sure to be very valuable.
In addition to quarterback Patric Mahomes, soccer star Erling Haaland, and MMA fighter Alexander Volkanovski as endorsers, Prime has collected a slew of celebrity endorsements. In exchange for their endorsement, celebrities probably also received equity.
Early Life
In 1993, Olajide Olayinka Williams Olatunji was born in Watford, Hertfordshire, England as KSIOlajidebt. He was born in Nigeria to Jide and Yinka, both of whom are from London. A YouTuber himself, KSI has a younger brother, Deji, who was also named to the list of “UK’s Most Influential YouTube Creators” by Tubular Labs in 2015.
The Sidemen formed when Simon Minter joined KSI as a member of Berkhamsted School, where KSI met him. The video Deji released in 2018 revealing KSI’s personal bank records prompted KSI to publicly express his disgust at the act, saying, “Don’t you dare to put my information online like that. I keep it private. Mom, dad, I’m disappointed.”.
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YouTube Career
The first YouTube channel KSI created under the user name “JideJunior” was launched in 2008, and the second account he created under the name “KSIOlajideBT” was launched in July 2009. In 2006, he dropped out of sixth form college after he began earning a steady income from his FIFA gaming commentary videos.
In 2012, KSI reached one million subscribers after he started creating vlog-style videos that featured a wide variety of games. The Sidemen, a British YouTube group that posts sketches, challenges, and video game commentary videos, signed him with Polaris, a sub-network of Maker Studios, in October 2013.
He later released diss track videos about the other Sidemen members after announcing his departure from the group in August 2017.
Music Career
A debut album from KSI, “Dissimulation,” reached #1 on the Irish Albums Chart and #2 on the UK Albums Chart in May 2020. There were four singles on the Gold album: “Down Like That” (featuring Rick Ross, Lil Baby, and S-X), “Wake Up Call” (featuring Trippie Redd), “Poppin” (featuring Lil Pump and Smokepurpp), and “Houdini” (featuring Swarmz and Tion Wayne).
In 2021, he released “All Over the Place,” which topped the UK Albums Chart. It featured the Gold singles “Really Love” (featuring Craig David and Digital Farm Animals) and “Don’t Play” (with Anne-Marie and Digital Farm Animals). In addition to “Keep Up”, “Jump Around”, “Space” (2017), and “Disstracktions” (2017), KSI has also released four EPs. It went on sale in 2021, the year of the release of his studio album “All Over The Place”.
Personal Life
It is KSI’s passion to be involved in charity work, and he has appeared on shows like “Comic Relief,” “Stand Up To Cancer,” “Children in Need,” and “Sport Relief.”
It was in 2015 that he donated $10,000 to the online charity stream of YouTuber Castro1021 and participated in a Race Against Slime event to raise funds for SpecialEffect, a U.K.-based organization that helps people with disabilities “have fun and feel included through video games”.
The Sidemen raised nearly £400,000 between 2016 and 2018 through three charity football events, including Childline, the Saints Foundation, and the Charlton Athletic Community Trust. The Seaview Project and Black Lives Matter Global Network Foundation received $60,000 in donations from KSI in 2020, which was dedicated to supporting black lives.
Also that year, he participated in Help the Hungry for “The Independent” and Food for London Now for the “Evening Standard”, and he sang the charity single “Stop Crying Your Heart Out” for Children in Need. While participating in BBC Radio 1’s “Lolathon” in 2021, he donated £10,000 to Comic Relief.
He has appeared on the channel AFTV, which is dedicated to Arsenal fans, and is a supporter of the London football club Arsenal F.C. According to reports, he sexually harassed women at Eurogamer events in 2012, including spokesmodel Brandy Brewer. KSI was banned from future Eurogamer events, despite Brewer later tweeting: “I consent to the motorboat; it’s called comedy… relax.”
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Awards and Nominations
As the YouTube Creator Awards’ Diamond Creator Award winner and NME Awards’ Vlogger of the Year, KSI won the YouTube Creator Awards in 2016. “Lighter” earned him a BRIT Award nomination for Best British Single as well as an Amazon Music UK award for Best Song in 2020.
As a member of the Sidemen, KSI has been nominated for three Shorty Awards: Best in Gaming in 2012, YouTuber of the Year in 2017, and Best YouTube Ensemble 2019 (with the Sidemen). He also received a BBC Radio 1’s Teen Choice Award nomination for Best British Vlogger, and his book received a British Book Award nomination for Non-Fiction: Lifestyle Book of the Year in 2017.
Also, KSI was nominated for a Global Award in 2018 (Social Media Superstar), a MTV Award in 2020 (Hottest Summer Superstar), a MOBO Award in 2020 (Best Media Personality), and a TMTV Award in 2021 (Hottest Summer Superstar). As part of the Rated Awards in 2022, he won the title of “Personality of the Year.”
Real Estate
According to an interview with “Men’s Health” from 2020, KSI owns more than ten houses in England. The combined value of these properties exceeds $10 million. With £10 million in cash, he purchased a story house in London in December 2021 after moving out of a flat he shared with a friend.
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